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SEARCH ENGINE OPTIMIZATION (SEO): The Holy Grail

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By Shobo Akinmayowa Adedoyin *Important information to help your content rank better on search engines* *Why you need to develop great and useful contents for your sites* *How to stop wasting your money on useless digital marketing strategies* *Are they really short cuts?* The concept of SEO is interesting but widely misunderstood. Every Joe seems to be into optimizing your sites and bla bla. There are people who will tell you they can increase the ranking of your page so that your page will rank higher on search engine listing. For the most part, this is not true as Bill Weinman, a tech advocate and programmer revealed. Essentially, any technique that can subvert the algorithms of search engines today will likely not work tomorrow because the engineers at the big search engines always update the algorithms to somehow cancel out these techniques. So at best, your SEO techniques will be like aiming at a moving target. For example; the ‘keywords’ meta tag was origina